keng muay thai
This project started as a creative challenge from a coworker: design a leisure-focused brand tied to the world of sports. I decided to lean into the unexpected, mixing the laid-back feel of leisure with the intense spirit of Muay Thai. The visuals pull from Thailand’s tropical environment and classic boxing elements like the heavy bag and gloves. Soft yet vibrant colors set an easygoing tone, while the typeface—with its subtle curves and shapes—nods to the flow of traditional Thai lettering, tying the whole brand together with a playful but respectful edge.
Logo Design
