Mahi Logo
This project was a personal exploration into mascot logo design, focused on sharpening my illustration and wordmark skills. I set out to create a unique but simple depiction of the fish, keeping the logo bold, clean, and versatile. Alongside the mascot mark, I developed a monogram and wordmark, using an athletic script font to give the brand a sporty, friendly, and clean feel. Graphic elements like the fish’s tail were pulled into the common typeface to create a cohesive, scalable collection of logos that all play off each other, feel intentionally crafted, and can excel in their own use cases.
Logo & Branding Design
