NextUp 2024

For the NextUp 2024 youth sports industry conference in New York City, I led the design and evolution of the branding system—refining the logo and creating a fresh suite of graphic components to give the event a cohesive and modern look. This brand needed to be flexible enough to work across a variety of platforms, from large in-person event displays and signage to posters, presentations, social media ads, direct mail, and more. I designed every touchpoint to feel connected and elevated, blending branding, marketing, and event design into a seamless experience built to energize attendees and leave a lasting impression.