NextUp 2024

For the NextUp 2024 conference in New York City, I led the design of the updated branding system—refining the logo and creating a new suite of graphic components to give the event a fresh, cohesive look. I designed everything from posters and signage to presentations, social media ads, and more, ensuring every touchpoint felt connected and elevated. This project blended branding, marketing, and event design into one experience, all built to energize attendees and leave a lasting impression.